How To Design Effective Flyers
Creating a flyer can be challenging task, however with the right tools and information you can make simple yet effective flyers that bring customers right in the palm of your hands. We are going step by step in making a flyer by going over the content, design, and how to track your customers.
Content
2. Keep content of the flyer brief and easy to digest
Do not word vomit on your flyer! This can overwhelm the average viewer and potentially lose future customers. Instead, stick with this information: Brief description on the business, call to action (for example a free trial or coupon), and contact info. 3. Have an incentive or offer This part is really important. You need some sort of call to action. Examples of a call to action with incentives include free shipping, discounts, or trials. |
Having too much or too little information on your flyer can make audience confused or not interested. It is important that the flyer's content is simple yet eye catching and has some sort of call to action. Below are some tips you can use when deciding which content you should include.
1. Have an eye-catching headline
This will be the first thing the audience sees, so choose wisely. |
Design
The Design must reflect the business and draw users to view the flyer. Adbomb Agency and Envirofriendly have created a few basic templates from Canva that you can use as a reference when building your flyer design using this link https://bit.ly/2Xzeuft. The design should be clean and eye catching, and the headline should be bold and large.
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Track Information
2) Create Custom Landing Page
Creating a custom URL that sends the users into custom pages tailored to their interest, instead of sending them to the homepage and figuring where should they go. This tatic can retain more users and have a more pleasant navigation experience. 3) Create QR and Short URL These simple and sometimes overlooked technology are very powerful to track users. Bit.ly for example can shorten the URL for people to easily remember and has a data collection report where you can see Total Clicks , Refer, and location. QR is a great way to simplify the process of getting to your websites which results in more users coming into your website. |
What is the point of advertising if you cannot measure how effective it was?
Tracking an offline advertising campaign can give you insight on your target audience. Adbomb Agency combines data-driven technology and offline advertisement displays to create an effective marketing campaign. Here are a few inexpensive tips you can use 1) Create Unique URL
URLs are the fingerprint of the website. You can use a unique URL that a user can click, and you can see where your users are coming from. You can use Google URL builder to create a unique URL and track through Google Analytics. If you do not know how to make a Google Analytics Account, check out AdBomb's step by step tutorial for simple set up using this link________. |